OUR STORY

Founded on July 23, 2022, Misa Jewels has proudly existed as a jewellery trading brand on Instagram for over five years. Our core purpose is to design and deliver fine imitation jewellery that celebrates the confidence and individuality of every woman.

Over the years, we’ve experienced our share of ups and downs, but the journey has been nothing short of joyful. With more than 150 unique jewellery designs introduced in the market and over 2000 customers served across domestic and international regions, Misa Jewels has grown into a beloved name in the world of affordable luxury. We’ve also had the privilege of showcasing our collections at over 50 exhibitions held in galleries and events across Gujarat.

Our product range includes stone jewellery, brass jewellery, German silver, and other finely crafted pieces. Each design is born from a deep understanding of fashion trends and consumer behaviour, specifically catering to modern women who seek elegance and versatility. Whether it's a high-powered office meeting or a casual evening gathering, Misa Jewels is designed to make you feel beautiful, confident, and effortlessly stylish.

Every piece we offer is handcrafted with intention—celebrating the raw beauty and authenticity of imperfect stones and half-done jewels. What truly sets us apart is our unwavering commitment to quality and the thoughtful attention we give to every customer, from their first enquiry to post-purchase support.

We are deeply grateful for the love we’ve received. Our journey wouldn’t have been possible without the support of our customers, collaborators, suppliers, manufacturers, friends, family, and even our critics. You’ve shaped us into more than a brand—you’ve made us a community. A family. The Misa Fam.

With love,
Team Misa Jewels

The founder and creative force behind Misa Jewellery, a homegrown brand rooted in modern elegance and everyday charm. With a keen eye for detail and a love for timeless design, Saloni blends tradition with contemporary sensibilities to craft pieces that speak to individuality and style. Her vision for Misa is simple yet powerful—to make jewellery that feels personal, joyful, and beautifully wearable.

Founder, Misa Jewellery

Saloni Shah